haku: @author Geuens, M. / yhteensä: 5
viitteet: 1-5 / 5
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1.
Context effects of TV programme-induced interactivity and telepresence on advertising responses
International Journal of Advertising
2011 : VOL. 30:4, p. 641-663
 2011 Cauberghe, V.
Geuens, M.
Pelsmacker, P. de
2.
Motivated consumer innovativeness: concept, measurement, and validation
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 308-318
 2010 Vandecasteele, B.
Geuens, M.
3.
A new measure of brand personality
International Journal of Research in Marketing
2009 : JUN, VOL. 26:2, p. 97-107
 2009 Geuens, M.
Weijters, B.
Wulf, K. De
4.
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
International Journal of Market Research
2004 : VOL. 46:4, p. 465-478
 2004 Pelsmacker, P.
Geuens, M.
Vermeir, I.
5.
Media context and advertising effectiveness: The role of context appreciation and context/ad similarity
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 49-61
 2002 Pelsmacker, P. de
Geuens, M.
Anckaert, P.
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